On Track marketing will work closely with you our client, to establish a comfortable working relationship that will provide a solid and trusting fit for both parties. Our primary focus is to work with small business entrepreneurs who are in the early years of their business or about to establish a new start up business.
Initially, with many new business start-ups there can be hidden obstacles not previously considered during the planning stage of your business. These obstacles could possibly interfere with cash flow, market share, staffing issues, customer retention, E-commerce, market identification and other processes and procedures.
(See Important Considerations for more information)
OTM is committed to work with you to identify those areas that may need immediate attention and to find equitable and effective resolutions.
Coming This Fall...........
October 2007 will be the launch date of our series of On Track Marketing’s interactive workshops. Our first workshop, Finding and Keeping Top Talent” will be dealing with the challenges associated with the recruitment, hiring and retention of employees for small business. Please refer to our homepage under “Workshops” for full details. This initial workshop will soon be followed by:
Marketing for Small Business
- Understanding your customer
- Brand recognition
- Marketing tool kit
- Marketing strategies
- Implementing your plan
Business Tune –Ups
- Is it time
- Core competencies
- Finance
- HR Issues
- Sales & marketing updated
Cash Flow
- Liquidity
- Healthy cash
- Controlled spending
- Shortfalls, filling the gap
- Putting surpluses to work
- Cash flow control
Managing for Growth
- Business growth
- Risk management
- Entrepreneurs to managers
- Planning
- Balancing
- Growing leadership
- Evaluating
Customer Loyalty
- Measurement techniques
- Why is loyalty important?
- Building loyalty
- Knowing your customers
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