Mystery Shopping

Mystery shopping has been a long established research technique that utilizes a shopper(s) who are equipped with a specific list of guidelines to anonymously evaluate and monitor their experience while visiting your store/shop or office. The results of their experience are critical in helping management and ownership best determine what gaps have to be filled in areas of customer service, operations, employee knowledge and integrity, merchandising and marketing.

This type of research is a positive process of obtaining knowledge and an understanding of what people think, feel and do in relationship to having their needs, desires and preferences met to their satisfaction.

Ask OTM for additional information on how mystery shopping may help in your marketing and service requirements.